肯德基森林小镇，以健康食材（鸡、蛋）推出的系列新品为主题。轻松亮丽的矢量插画，以分层制作让现场有良好的进深深度空间感，让顾客无需理解即可领会展陈用意的故事感，引人打卡形成传播的场景感。可爱但不低龄画风，白羽鸡、各式各样的鸡蛋、汉堡、薯条、卷、红绿灯、小房子、电视机、摩天轮、旋转木马、肯德基移动小车、任意门……在实际印刷品和物料中的延展性极好。

KFC Forest Town is themed on new products with healthy ingredients (chicken and eggs). The vector illustrations are layered for depth. It has a story easy to understand, attracting people to take pictures. Cute but not childish style with elements like chickens, eggs, burgers, fries, etc. Has great extensibility in printed materials.

所属品牌 / 肯德基 KFC
创意代理 / 嚯嚯文化
插画创作 / 胡林悦