肯德基云南首家「肯悦咖啡 KCOFFEE」品牌独立咖啡门店，与门店所处的拓东街道、尚义街社区为创作故事背景，以街区周边最出名的地点——茶花公园、飞虎队纪念馆（小白楼）、石房子、门店形象一起，着力体现该店的社区感、邻里感。茶花元素的穿插，是在追溯曾经辉煌一时的尚义花市，同时它也是茶花公园的繁盛表现，也是昆明市市花。插画采用矢量模拟手绘，因为杯套、徽章等产品可印刷面积较小，有意识的去掉了影响印刷效果的阴影等细节部分。

The first independent coffee store of “KCOFFEE” brand of KFC in Yunnan Province takes the Tuodong Sub-district and Shangyi Street Community where the store is located as the creative story background. Together with the most famous places around the block – Camellia Park, the Flying Tigers Memorial Hall (Little White Building), the Stone House and the store image, it focuses on reflecting the sense of community and neighborhood of this store. The interspersing of camellia elements is tracing back to the once prosperous Shangyi Flower Market. At the same time, it is also the prosperous manifestation of Camellia Park and the city flower of Kunming. The illustration adopts vector simulation hand-painting. Since the printable areas of products such as cup sleeves and badges are relatively small, the shadow and other details that affect the printing effect are consciously removed.