栏目名称来自云南和昆明的地方方言，结合都市时报标准色蓝色、云南红土地的砖红色，也为更适合线上视频栏目使用而采用字体为主的标识设计，结合民生性质的栏目内容，融入代表观察与洞察的眼睛、代表观点与评述的引号/逗号，简洁明了。

The column name comes from local dialects of Yunnan and Kunming. Combined with the blue of Metropolitan Times and the brick red of Yunnan’s red soil. A font-based logo design is used for online video columns. Combined with people’s livelihood content, it integrates eyes for observation, and quotation marks/commas for viewpoints. Simple and clear.