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百胜中国“捐一元”公益运动市集设计

百胜中国(YumChina)携手中国乡村发展基金“捐一元”公益运动市集主视觉、周边产品、宣发与活动现场物料设计。此次设计重点考虑:市集、运动与公益活动的协调度,百胜中国旗下各大品牌同时呈现的兼容度,以及主视觉的可延展性。颜色与主体元素主要为市集与运动受众群的偏好服务,其余元素与公益活动的核心呼应,设计过程中综合了矢量插画(鼠绘)、数位手绘、手写字体、字体设计等方式。部分物料由弥里有乐团队配合完成。

Yum China has collaborated with the China Foundation for Rural Development on the design of the main visual, peripheral products, publicity materials, and on-site event supplies for the “Donate One Yuan” public welfare sports bazaar. In this design, special attention has been given to considering the degree of coordination among the bazaar, sports, and public welfare activities; the degree of compatibility for the simultaneous presentation of various major brands under Yum China; and the extensibility of the main visual. The colors and main elements are mainly tailored to the preferences of the bazaar and sports audiences. The remaining elements echo the core of public welfare activities. In the design process, methods such as vector illustration (mouse painting), digital hand-painting, handwritten fonts, and font design have been integrated. Some of the materials were completed in cooperation with the Mini Park team.