用于商用的插画与设计不止满足审美，更需要创作者融汇美学与营销需求。为“霸王茶姬·云南师范大学校园行”创作的插画以及手绘地图，也本着“好看又有用”的原则全面考量了品牌与消费者的需求。

插画里的云师大，开学的第一杯霸王茶姬。这幅插画满是云师学子熟悉的场景，一眼遍览云师大的标志性建筑。教学楼里回荡着的书声与欢声，图书馆满架的浩瀚群书，两座食堂香飘东西校园，每支玉兰花下（云师大校花），处处都刻画着同学们共同的青春分秒，是云师学子共同的独家记忆。而西南联大的元素，更为这幅画增添了深厚的历史底蕴。联大精神一直激励着同学们在求知路上前行，它是云师的骄傲。穿插在画中的霸王茶姬，则是大家学习和生活间隙的小确幸。开学的第一杯，早已成为校园里的新学期仪式感。它的每种风味就像我们的校园生活一样各有特色，不仅是大家分享的话题之一，霸王茶姬也是校园社交的纽带，以茶会友，拉近了同学们和舍友之间的距离。

把霸王茶姬的元素巧妙地融入到插画中，让它与校园场景和联大精神相融合，就像在诉说着关于师大的新故事。在这幅插画中的每个角落，都是你的、我们的美好的时光定格。

学海浩瀚，茶姬相伴!
CHAGEE TOGETHER!

企划：霸王茶姬 ｜ 插画：胡林悦 ｜ 形式：数位手绘

Illustrations and designs for commercial use need to combine aesthetics and marketing needs. The illustrations and hand-drawn maps for “CHAGEE · Yunnan Normal University Campus Tour” follow the principle of being good-looking and useful.

In the illustration of Yunnan Normal University, the first cup of CHAGEE at the start of school is full of familiar scenes. You can see the iconic buildings at a glance. The sound of reading and laughing in the teaching buildings, the books in the library, the cafeterias on both campuses. Under the magnolia flowers, every moment of students’ youth is shown. The elements of the Southwest Associated University add historical depth. The spirit of the Associated University encourages students. CHAGEE is a happiness in between study and life. The first cup at the beginning of school is a ritual. Each flavor is unique. It’s a topic and a bond for campus social interaction.

Putting CHAGEE elements into the illustration makes it fit with campus scenes and the spirit of the Associated University, telling a new story about Normal University. In every corner of this illustration are beautiful moments.