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洒喜SAAXII品牌插画与设计

本次包装设计希望咖啡门店与其所处的老街区互相产生链接,故而设计中非常强调该街区产生的1930年代元素,也为突出「老街新店」的概念而特别采取了手绘插画和涂鸦的两种冲突的手法,不丢掉故事脉络,也讲述了新的故事。

This packaging design aims to link the coffee store with its old neighborhood. It emphasizes the 1930s elements of the neighborhood. To highlight the “new store in old street” concept, two contrasting methods of hand-drawn illustrations and graffiti are used. It keeps the story thread and tells a new story.