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世界读书日海报 入编年鉴作品

一组为2023年4月23日「世界读书日」所作的海报,同年首次亮相于「昆明阅读生活节」现场。海报以「书籍,是一扇门、一条路、一道光」为设想,从书籍出发、从阅读出发,抵达你的目的地。采用矢量插画表现,两张都以墨绿大幅书元素呈现,点缀红色人物和黄色光束,分别把书指代为门与路。文案「Read books, buy books, buy Local」则希望唤起大家保持阅读、读纸本书、支持当地实体书店。画风与设计均保持最大限度的克制,强调故事本身及其氛围。作品同时入编「中国阅读文化创意设计精品年鉴」第一辑(阅途文化策划,北京大学科研团队组织编纂,中国图书馆界、出版界、艺术设计界、新闻传播界多位知名专家学者担任评委,于2024年岭南美术出版社出版),展出在第三届「全民阅读大会」昆明海埂大坝十里书香长廊主现场,同期还和我的「昆明画报」三张插画一起作为2024年全民阅读「书香昆明」文创用图,获颁昆明市委宣传部「优秀工作者」荣誉。

A set of posters for “World Book Day” on April 23, 2023 debuted at the “Kunming Reading Life Festival”. Conceived as “Books are a door, a road, and a light”, they lead from books and reading to your destination. In vector illustration, both have large dark green book elements with red figures and yellow beams, representing books as door and road. The copy “Read books, buy books, buy Local” aims to encourage reading paper books and supporting local bookstores. With restrained style and design, it emphasizes the story and atmosphere. Included in the first volume of “The Yearbook of Fine Chinese Reading Culture and Creative Design” and exhibited at the third “National Reading Conference”. Also used as 2024 “Fragrant Kunming” cultural and creative image with three “Kunming Illustrated” illustrations. Awarded “Outstanding Worker” by Kunming Municipal Party Committee Propaganda Department.

2023 世界读书日海报设计
2023 昆明阅读生活节展出
2023 入编「中国阅读文化创意设计精品年鉴」
2024 全民阅读大会「十里书香长廊海埂主现场」展出
2024 全民阅读书香昆明文创用图