德宏州首次大型生活节，集合生活方式市集、限时艺术装置、艺术手工坊、落日放映等，为当地提供撒欢、躺平与放松的场景。生活不应该充斥焦虑与压力，视觉部分以可爱、轻松、活泼的初衷展开，和泛滥的市集设计形成极大差异。淡色系为芒市的高温造就一处清爽；符合当下市集的字体设计具备较高的识别度，不同的字体组合适用于多种使用场景；各种巧思结合，小猫与小狗为人直接演绎生活节现场所涵内容，“手表”形式的手环，颜色区分活动类型……线上线下物料完整度较高，从门楣、摊位、杯子、袋子、日常表、优惠券和现场导览等等，都在最大程度为人们提升参与体验感。

Dehong Prefecture’s first large-scale lifestyle festival offers a lifestyle bazaar, art installations, workshops and sunset screenings, providing locals with fun, relaxation. Life shouldn’t be full of anxiety and pressure. The visual design is cute, relaxing and lively, different from common bazaars. Light colors bring coolness in Mangshi’s heat. The font design is recognizable and suitable for various scenarios. Kittens and puppies show the festival’s contents. The bracelet in watch form distinguishes activities by colors. Online and offline materials are complete, enhancing participation experience.

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