肯德基独立咖啡品牌肯悦咖啡KCOFFEE四川南充三店齐开，插画用于揭幕期间所用的限量城市杯、开幕仪式、周边礼物及打卡装置展陈，画面内容把品牌的产品、城市地标、南充市花、产品风味等综合融汇，将品牌、产品与城市文化结合，唤起消费者的共鸣情绪，也表达品牌对当地的城市和人的尊重。插画以不同的构图组合成不同的画幅，用于各个场景和用途，把品牌营销思维充分融入到插画和设计中。

The independent coffee brand of KFC, KCOFFEE, opened three stores simultaneously in Nanchong, Sichuan. Illustrations are used for limited-edition city cups, opening ceremony, peripheral gifts and check-in installations. The pictures integrate products, city landmarks, city flower and product flavors, combining brand, products and urban culture to arouse consumers’ resonance and show respect for the city and people. The illustrations are combined into different frames for various scenes and purposes, fully integrating brand marketing thinking.