,

上海设计周×胡林悦联名

CLIENT:

,

YEAR:

活力菜场@上海制造佳品汇 – 上海设计周 SHANGHAI DESIGN WEEK × 胡林悦

作为上海设计周特邀设计师，与上海设计周协作呈现的「活力菜场」选取自我「此字敬你」系列中的部分作品，一起在国家工信部重点IP「上海制造佳品汇」上呈现烟火、治愈人心和趣味十足的「活力菜场」。创意文本与插画「此字敬你」系列作品诞生于疫情期间，将设计、插画与文本结合表达，期望通过一蔬一果一句话的形式，引发正处于困顿、焦虑与压抑的人们回归日常关照自我。持续在小红书、公众号等平台更新，得到超过5000万次浏览互动，粉丝超过10万人次，曾在上海、长沙、重庆及昆明等地进行线下展览。此番初衷与「活力菜场」的理念亦高度契合，双方一致希望见证每个走进菜场的人，能从嵌入在瓜果蔬菜中的诙谐文案上感到会心一笑，从中寻到一份放松与慰藉，激励每个人在每个平凡的日常持续向前。

As a designer invited by Shanghai Design Week, the “Vibrant Vegetable Market” presented in collaboration with Shanghai Design Week selects works from my “This Word Is for You” series. It shows a lively, heartwarming and fun market at “Shanghai Excellent Manufacturing Collection”. The “This Word Is for You” series, born during the epidemic, combines design, illustrations and text. Hoping to lead distressed, anxious and depressed people to care for themselves. Updated on platforms with over 50 million views and interactions and 100,000 fans. Exhibited in several cities. This intention matches the concept of the “Vibrant Vegetable Market”. Hoping people can find relaxation and comfort in the humorous texts on fruits and vegetables and move forward in daily life.

统筹 / 上海设计周
文案 插画 设计 / 胡林悦
主办 / 上海制造佳品汇
场地 / 上海武夷MIX320

上海设计周×胡林悦联名插图胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图1胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图2胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图3胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图4胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图5胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图6胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图7胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图8胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图9胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图10胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图11胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图12胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图13胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图14胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图15胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图16胡林悦ILLUSTRATION、DESIGN
上海设计周×胡林悦联名插图17胡林悦ILLUSTRATION、DESIGN

现场相册

点击查看大图

上海设计周×胡林悦联名插图18胡林悦ILLUSTRATION、DESIGN
点击加载更多 加载更多.. 你已浏览全部内容