阿里数字乡村上饶马家柚项目手绘海报。阿里数字乡村持续帮助地方经济与消费者的链接，借助自有盒马渠道等，从推广到销售完整进行。上饶马家柚是一种红心柚品种，所以画出来不是很像我们常见的柚子形象。文案以及版式，是与我的个人系列作品「此字敬你」合作，在当时的春节前夕为打工人带来一丝轻松诙谐。另有视频广告，见阿里数字乡村视频号。「此字敬你」是我个人项目中在互联网最受欢迎的系列，在全网超过5000万次互动，包括阿里、上海设计周、上海制造佳品汇、康师傅、万科印象城、山川SHANCHUAN等知名品牌都与我进行过该系列的合作。

Hand-painted poster for Alibaba Digital Village’s Shangrao Majia pomelo project. Alibaba Digital Village links local economies and consumers. Using channels like Hema for promotion and sales. Shangrao Majia pomelo is a red-fleshed variety, not like common pomelos. The copy and layout are in cooperation with “This Word Is for You”. Bringing humor on the eve of Spring Festival. There’s a video ad on Alibaba Digital Village’s video account. “This Word Is for You” is popular online. Over 50 million interactions. Brands like Alibaba, Shanghai Design Week, etc. have cooperated.

创意代理 / INHI
手绘 设计 部分文案 / 胡林悦