昆明首个烘焙主题市集IP——「面包会有的」城市烘焙节,包括线上和现场完整视觉设计。在一众绿色荧光色设计中,我们选择了橘红色,与食品和生活方式绝佳匹配,无论元素、颜色、设计、手写和文案都呈现出明快、轻松和愉悦的氛围。在当时得到参与摊主和消费者较多赞赏,也成为昆明市集比较有代表性的案例。
Kunming’s first baking-themed bazaar IP, the “There Will Be Bread” urban baking festival, has complete visual design for online and on-site. We chose orange-red among many green fluorescent designs, which suits food and lifestyle well. Elements, colors, designs, handwriting and copywriting create a bright, relaxed and joyful atmosphere. It was highly praised by vendors and consumers and became a representative case of Kunming’s bazaars.